A central data team often works well for small organizations: the lines of communication are short, making it relatively easy to find the central team. Also, organizations where data maturity is low can quickly create sufficient scale and take the first steps with data-driven work with a central team.
At DSW, the data team is also centrally positioned. And that has proven to have worked out very well for DSW. And DSW is certainly not a small organization (800 people) and is also data mature. That is where Joel Koppe (Team Leader Data & Analytics at DSW) is happy to take us during this session.
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