Performance driven - AI based digital marketing

DAF Used Trucks embarked on a challenging journey to develop a brand new multichannel eCommerce platform. Before such an endeavor can get started lots of questions arise that need answering. Customer expectations in this digital era have changed. Where a prospect not so long ago would have visited the dealer orientation now starts online. How to position the DAF Used Trucks platform to differentiate from other online market places. What advancing new digital technologies to use. How to ensure the platform has an online presence.

To gain insight in what a visitor actually considers relevant and have the flexibility to adapt to stay relevant performance analytics and AI driven web design soon came to mind.

First step on the road towards a market leading eCommerce platform for DAF Used Trucks was to balance customer experience with a business need to grow marketing and sales opportunities. Central to the solution direction taken was the creation of an eCommerce performance and customer data strategy.

Want to know more where the DAF Used Truck eCommerce journey has taken DAF? Join this online session.