Worldwide, Google Analytics is installed on about 85% of websites as a web analytics tool. That means they not only track what you search for in
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<i class='fa fa-align-justify'></i>Event Details
Worldwide, Google Analytics is installed on about 85% of Web sites as a Web analytics tool. That means not only do they track what you search for in their search engine, but Google (in USA) also has data on what visitors are doing on 85% of websites visited worldwide. Following the Schrems II ruling (organizations transferring personal data to a third country must ensure that the application of appropriate safeguards are protected at an equivalent level to the level of protection provided in the EU), several European data protection authorities have already issued rulings that Google Analytics is not directly compliant in basic terms, for various reasons. But how can you deal with this strategically? And what is a suitable alternative? This is what Hamid Belarbi (a.o. Commissioner CPA at the City of Amsterdam) likes to discuss with the members of IT Circle Netherlands.
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