Developing a product vision in the dynamic between IT and business

In this session, Claudia Timmerman shares how the organization made the shift from traditional program management to working from a shared product vision. Using the implementation of the EU Small Business Scheme (KOR) as an example, she demonstrates how business and IT determined direction together, managed based on value, and realized a working MVP within a year. An inspiring and honest story about collaboration, predictability, and gaining real control over complex change processes.

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WEB Visual Development Product Vision In the dynamic between IT & Business

Event information

September 15 2026